Many professionals, entrepreneurs and students are joining networking groups to increase their visibility, gain referrals and leads and polish their professional approach. Being a member of these networking groups has many added benefits and is highly regarded within companies and organizations. The structure for these groups varies but has similar principles and techniques. These groups tend to meet early in the morning and have 30-40 members ranging from all types of professions and careers that do not overlap. In the general meeting, each member is given one minute to describe their business, services and brands in hopes of getting referrals or leads. Now you can learn how to make a memorable speech at your next networking meeting!
When it is your turn to share your speech, instead of sitting in your chair, get up and face the crowd. You can even walk around the room to get more attention. Being alert and getting your audience’s attention will definitely set you apart of the rest of the group and you will be a great focal point. Make sure that when you are standing up or walking around that you are projecting your voice for everyone to hear. You should stand up properly and keep body movement to a minimum.
While you are giving your speech, pass out pamphlets, brochures or fliers about your company or services. This technique will strengthen your image and your business counterparts will be able to associate you with your brand or service. This type of branding is extremely important and used by major successful companies and business people. You are emphasising your words, along with your image and your written material.
Give a Testimonial
Many professionals use their speech time to sell a product, service or announce an event. But in this case, you should use your time wisely and simply refer your colleagues to your website. Instead talk about a rewarding client or customer experience or give a testimonial. People tend to relate better to stories than selling points. This will also display your skills, talents and abilities as well as your customer service and care. These points can instantly win over new business or retain loyal customers.
Offer something for Free
To make a memorable speech, include something of value for free. Offer your business counterparts access to your email newsletter, blogs, online articles, teleseminars etc. This act can entice your colleagues to visit your site and eventually buy a service or product. It is also a great way to keep them on a mailing list for future promotions or events within your company or organization. It can also be an opportunity for you to brand yourself as an expert in your field as being knowledgeable in a specific topic.